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Big Data Fuels Analytics for Enterprise

Taking a cue from potential in big data segment, TA Associates has announced investment in Fractal Analytics. This investment will fuel Global Expansion of Fractal’s Big Data Services primarily in the enterprise space.

TA Associates, a global growth private equity firm and Fractal Analytics, a provider of advanced analytics to Fortune 500 companies, has acquired a minority stake in the company for an investment of $25 million.

“We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations,” says Naveen Wadhera, Director and Country Head, TA Associates Advisory Pvt. Ltd., who will join the Fractal Analytics Board of Directors.

“Fractal is one of the most respected players globally in this space and has been experiencing accelerated growth, making it the ideal company with which to partner. We look forward to working with the company’s management team to further build value in Fractal,” he adds.

“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” says Srikanth Velamakanni, Co-Founder and CEO of Fractal Analytics. “We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing and marketing and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further,” he continues.

“Fractal has a top notch team of data scientists and world-class analytics solutions that continue to create tremendous business impact for leading Fortune 500 companies,” informs Kenneth T. Schiciano, Managing Director at TA Associates who will join the Fractal Analytics Board of Directors.

“We are delighted to back the company in its mission to institutionalize data driven decision making in corporations, and anticipate a very mutually beneficial relationship,” he says.

Nishith Desai Associates and Goodwin Procter LLP provided legal counsel to TA Associates. DSK Legal provided legal counsel to Fractal Analytics. Avendus Capital served as exclusive financial advisor to Fractal Analytics. TA Associates Advisory Pvt. Ltd. provided advisory services on the investment.

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