LG launches VCS for business productivity

Targeting the B2B segments in India LG has launched series of Video Conferencing Systems (VCS) in India to deliver integrated solution for businesses. The new technology from the house of LG is bullish to make a niche place in the segment through their market strategy and state of the art technology that they have brought for the large and Small and Medium Enterprises. Himendu Sinha, B2B head, LG India talks about the new range and their market strategy.

Benefits of videoconferencing in increasing the productivity and reducing travel costs are unparallel. For any company increasing the profits and reducing the expenditure is a great tool to step the ladder of success and keeping this in mind, manufacturer of security and surveillance products, LG Electronics has unveiled series of Video Conferencing System to deliver integrated solution for businesses.

Having been a leader in CCTV camera LG thought of combining the camera and video technology to come up with the new product Video Conferencing Systems (VCS). Video today is the key ingredient of all communications. VCS combines Full HD video with a high quality audio system to deliver a vivid conferencing system to the enterprise industry.

To distribute their product range the company has tied up with Roman Securities who will be doing the business for the brand. The LG VR5500F (Full HD) is a Multipoint Room Type System, which can connect up to four different places simultaneously, providing a vivid and realistic experience videoconference similar to those meetings where the participants are in the same space. In addition, V5500/V5000/VR5010H/RVF1000 is another solution corresponding potential for videoconferencing between two points, ideally complementing its new range of LG.

The USP of the product is dual display, reduce the cost of x.260H high profile, reduce operational cost, gives audio screening which can be recorded on website, wide dynamic range gives clear picture, have less sound effect, one remote control and user friendly. One of the unique features of the product is that it requires only half of the bandwidth of 512 kbps as compared to other video conference system. Without compromising on quality of sound and image the VSC will help build unified, cost effective and efficient team.

Talking about the range, Hemendu Sinha, B2B Head, LG shares, “Video is a key component of collaboration and a priority for many organizations and SMEs. The launch of LG’s Videoconferencing System VR5500F & V5500/V5000/VR5010H/RVF1000 ensures superb image quality, crystal clear sound and an added value for companies and entrepreneurs.”

According to IDC research, continuing interest by enterprises to deploy video communications helped the Asia-Pacific market to grow over 10 per cent in 2012. Targeting the healthcare services, education sector, government funding schemes, LG plans to expand their presence very fast in this area. “Today government also using video conferencing and we want to take the government schemes and healthcare services to rural masses through video conferencing and it’s a need of the hour to take it further through VCS,” informs Sinha.

Talking about the revenue target Sinha shares, “The total market size is $85 million in 2012 and it is expected to grow further. We have not set target for India as of now.”

Focusing on the needs of the customer, the easy to install LG VCS provides an intuitive interface. Its broad compatibility with external media devices and software applications enable users to connect different types of displays such as televisions, desktop monitors and projectors. IP technologies work together to optimize video and audio that is not only clear and sharp, but also secure. The LG VCS is geared towards commercial applications and can be applied to a variety of verticals.

The company has set up their own team who will be setting up the VCS at the clients’ place and for this they are giving training to their executives to make it more accessible and user friendly for the end user. The company will give end to end solution for any SMB or corporate.

VCS is equipped with significant features like ‘Content Sharing’ with dual streaming that allows users to synchronize people and content screen simultaneously with far side. It allows Web-based recording where users can record and save videoconferencing data in their PC and, therefore, capture all important visual and audio details.

Users can also save a preset image as a thumbnail to easily identify which camera position is assigned to a specific position. Its all-integrated One Remote Control can access LG VCS and LG TV simultaneously for easy use and for increased synergy effects between LG products. The camera provides clear images even under back light circumstances.