ZTE launches Smartphones, Data cards for end users

Under the category of Smartphones to bring new experience to the customers, Global provider of telecommunications equipment and network solutions and mobile services ZTE Corporation has launched six new smartphones and four new data card devices in India.

The fourth largest mobile handset manufacturer globally, ZTE has brought the innovative and feature rich portfolio ranging from entry level to high end smartphones for the end users. All elated to launch the products in India, Xu Dejun, CEO, ZTE India says, “ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators. ZTE enjoy a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. India is a key growth market for us and with the foray in the open smartphone market we are sure to offer an enhanced mobility experience to our Indian customers, further strengthening the brand ZTE. Each smartphone device has been introduced keeping in mind the unique needs of the Indian customers. With the initial launch of six devices priced between Rs. 5,000 and Rs, 15,000, we will build further on our handset portfolio in the months to come. By the year end, we aim to have our pan India presence with the smartphones and data cards.”

“We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third largest smartphone vendor in the country within three years. We see the strong existing customer base as a key growth propeller helping us build synergy and ink a success story in the Indian open smartphone market,” He added.

The company has signed a strategic partnership with Pune based Calyx Telecommunications for a sustained pan India presence with the new Smartphone portfolio and with Digilife for Data Cards.

Gaurav Somani, Executive Director, Calyx Telecommunications said, “We are an established player in the real estate, media & entertainment, solar power & hospitality sector. As we diversify our portfolio to distribution channel, we are delighted to partner and support ZTE with their PAN India expansion. We are cross pollinating ZTE’s product excellence with our strong distribution reach. Realizing that the service and after sales support is a key to sustaining and strengthening the brand and as a key differentiator, we have introduced “At your doorstep” service model in select cities. With this unique model we will offer the ZTE customers the flexibility of getting the handset service issues resolved at the convenience of their homes. We are sure that this cooperation will result in perfect synergy between two companies who share the same vision, mission and goal of empowering the Indian handset market.”

The smartphones that will be available are ZTE Grand X, ZTE Blade, ZTE Blade C (Dual SIM – 3G), ZTE Blade L, ZTE Kis Flex (Dual SIM), and ZTE Blade E. The smartphones comes with 512MB internal storage and varying screen size, processor speeds, camera and other features to meet the needs of a broad customer base.

The company announced that it will soon introduce the premium range of smartphones in India for its elite customer segment. The Swift series of 3G datacards come in four variants comprising of Swift (7.2Mbps with Voice Call), Swift Plus (14.4Mbps), Swift WPlus (14.4Mbps with Wifi) and Swift Speed (21.6Mbps with Voice Call).