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Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies for Home, SOHO and Enterprise, is looking forward to strengthen it roots in the Indian market. The company has announced not only its growth plans but has also launched 3 new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centers and printers.
Targeted at emerging countries, these products are global strategic models. With the launch of these products the company aims to achieve over 15% market share in the Mono Laser category by 2015. The new range of 2 MFCs® (Multifunction Centers) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise.
The product line-up includes HL-1111, a single function laser printer, while the DCP-1511 & MFC–1811 are the MFCs. These products bring new technical innovations that help customers’ hassle free printing through efficient paper handling capabilities at affordable cost.
Emphasizing on the launch, Yoshiji Matsui, Managing Director, Brother International India Pvt. Ltd., said, “This is a very significant launch for Brother in India and is a resultant of constant innovation in developing and improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products.”
The HL-1111 is a Monochrome Laser printer with 20 ppm print speed that offers USB 2.0 connectivity with a 200Mz Processor. Additionally, one can also print the time & date &/or user ID on the document.
The DCP-1511 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time from sleep mode is less than 18 seconds. The copy function allows multi copy, N-in-1 copying which compresses 2 or 4 pages into one A4 sheet along with the ID Card copy function to print both sides of the card on one page. The device also allows users to send scans to Email, Images or Files.
The MFC- 1811 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor along with a 10 page ADF. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time, from sleep mode, is less than 18 seconds.
