Save The Tigers

The total tiger counts in the word is 3,200 only and in the time when Tigers are being killed the most, it seems that our next generation will only be able to see them in the pictures rather than experiencing the live Tiger.

Tiger conservation is an issue which is talked about every year. Yet again on the World Tiger Day, I am propping up the issue to realize the people of the gruesome act that they are doing just for the sake of pleasure.

Tiger protection is the need of an hour and the alarming numbers speaks that it’s high time everyone contribute to protect these big cats. The biggest wildlife crisis that the country has ever faced can be avoided if the tiger killing is stopped. The country’s national animal, symbol of strength and agility is one of the most endangered species today. And to do their bit, the wildlife patrons are buzzing in World Tiger Day to showcase their concern for the diminishing tigers and their habitat.

Considering the gravity of situation, Aircel, along with its partner Sanctuary Asia, celebrated ‘World Tiger Day’ with school students in Delhi. I was moved to see that students were amazed to participate for the cause and celebrated the day with much pride and honour.

To bring awareness among them, movie screenings and talks by tiger experts on tiger conservation and environment were held at Modern School, Barakhamba Road. A part of its ‘Save our Tigers’ initiative, the event witnessed active participation of students from 21 schools with renowned environmentalists.

A new digital campaign ‘The Mouse that saved the Tiger’ was also launched as an extension of its ‘Save Our Tigers’ campaign. The digital campaign is aimed at spreading awareness on tiger conservation, habitat destruction as a real threat and building a sustainable environment.

Brinda Malhotra, Head- Corporate Social Responsibility, Aircel, feels, “Aircel has been working diligently towards tiger conservation since 2008. Tigers today, are among the ten most endangered species in the world and a national treasure. Aircel initiated the ‘Save our Tigers’ campaign, which has been very successful in spreading awareness on tiger conservation in the country. Taking this commitment forward, we are delighted to celebrate ‘World Tiger Day’ to raise awareness on tiger conservation. The great response that we received and the exuberant participation from school students is testimonial to the fact that today’s youth feels strongly about the cause of tiger conservation. Aircel will continue taking big strides towards this cause and we will plan more initiatives in the future as part of our ‘Save Our Tigers’ campaign.”

Aircel has strongly supported the cause of tiger conservation since 2008 through its campaign ‘Save our Tigers’, which has been hugely successful in raising awareness about the tiger and has garnered immense support for the cause. Aircel has associated with various tiger conservationists like Mike Pandey, Bittu Sahgal, Shekar Dattatri, Valmik Thapar and others across the country to spread the message of ‘Save our Tigers’.