Eaton launches campaign for partners

Eaton Power Quality, a technology company in power management has launched Let’s go North campaign for partners who have performed well in quarter 3. Eaton partners, resellers and distributors can take rewards for achieving their set targets by September 2013, valid on sales of single phase UPS systems (1-20kVA) only. Eaton has announced this campaign to promote the sales of its single phase UPS. Additionally, partners also get a chance to win apple products and free UPS from Eaton on achieving targeted sales.

Opening myriad opportunities for Eaton, the tier 2 and 3 cities of North are witnessing frequent Eaton channel partner meets in the third quarter. With the release of multiple schemes in the same quarter, Eaton is on an aggressive mode to reach out to distributors, partners and resellers in every city of North India.

Apart from the multiple schemes, new initiatives viz. Telemarketing, Spot Buy offers and Sales Blitz are being deployed, to ensure the campaign can cohesively reach out to partners in Tier II and III cities in North India.

Sushil Virmani, Sales Director, Eaton Power Quality, South Asia, says, “Partners are an integral part of our eco system. We are launching this campaign to drive them on a dynamic expansion trajectory. We hope to replicate this campaign at pan India level.”

Lou Rosen Senior Vice President & General Manager, Power Quality business, Electrical Sector, APAC says, “We aspire to build relationships among our affiliates along with trust and awareness about product needs and true value through such promotional activities. Our focus on this mega trend movement brings drive and urgency to our work as we connect to our partners to grow sustainably in the right direction.”

Eaton has announced sale bonanza offer, discount on demo machines, first order incentives, total order discount for new partners. Eaton also gives an opportunity to participate them in lucky draw and win apple phones on completing the target of over Rs.5 lakhs before 30^th September.

For the existing partners the company offers free UPS as rewards on a minimum target slab at Rs 2 lakh worth of UPS sales. Partners, achieving revenue above their target slabs in the scheme duration, will be eligible for the rewards proportionally. The sales targets for each partner category are not defined on previous performance but depend on the revenues that they achieve at the end of 30^th September. Target slabs defined for partners operating in Class A and B cities are different.

For distribution sales team, the company offers apple devices for top six performers. Stretching the limits and raising the bar of achievements, schemes have been rolled out for every segment in every city. Eaton’s partners in North will pitch in for companies dealing with intelligent and innovative solutions in virtualization, cloud, business applications, big data, converged infrastructure etc and for industry sectors like banking, financial services, and insurance (BFSI), telecommunications, healthcare, retail, manufacturing and the public sector.