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With tablets becoming a favored device not only for the professionals but the students it seems tablet is taking over PC market in a big way. The scenario is not seen in the metro cities but it has been viewed in tier II and Tier III cities as well where low budget tablets are making waves. To find out the market for tablets in small cities, Bhawna Satsangi talks to dealers from tier II and tier III cities.
Low cost tablet market in states like Rajasthan, UP and Punjab is getting momentum, giving hope to the tablet makers to increase their share in the fast growing tablet market. With government too giving away tablets to the students, it seems that tablet players are fetching good returns from the small cities.
Dilip Chaudhary, Director, Innovative, informs, “Alwar is a small market and is doing well in tablet business. Low budget tablets are a craze among the people. I am dealing in Lenovo and Samsung tablets which are less in demand due to their higher prices. However, low budget tablets that come in the range of Rs. 5000 to Rs. 6000 are sold much.”
Ask him the reason and pat comes the reply, “The government of Rajasthan has distributed Rs.6000 each to students to buy tablets. So this is the reason that the low cost tabs demand is increasing in the market.”
Though Dilip deals in Lenovo and Samsung tablets which are in the range of Rs.9000 to Rs.10,000, yet he managed to sell 25-30 units in a month. However, he maintains that the demand for low cost tablet is increasing in the region tremendously. Around 600-700 units are sold in the category of Rs.5000-Rs.6000.
Vivek jain, Director, Sarthak Infotech shares, “We are dealing in laptop, desktop, tablets, PC but the sale for tablets is more than other products. Alwar is a good market for tablets. It is a developing market and the tabs market has gained momentum from past six months only.”
“There was boom few days back in the tab segment as it’s a new product in the market. Now the demand has been decreased but I am certain that the future is of smartphones and tablets. I have sold around 300 tablets in the last two months,” he added.
According to IDC report the top five tablet makers has seen triple digit growth in the tablets segment but the small players like Micromax, karbonn, BSNL’s Penta, Lava, HCL, Datawind etc. are getting half of their sales from the small towns.
Says Deepak Agarwal, Proprietor, Matrix from Uttar Pradesh, “The tablet market is increasing day by day in the region. I am getting good profits from the tabs as I am able to sell good number of tabs in a month. Since it’s a non-urban market, low cost tabs are getting good returns. There are several consumers who come to buy phones but end buying tablets as tabs comes in the same price of phone. They do not hesitate in spending Rs. 5000 or Rs. 6000 on a tab.”
Following the suit was the Punjab government which distributed low cost tablets Akash to the students. The tablet originally costs Rs.2,263 and after giving 50 percent subsidy to students it finally cost 1,130 per unit. Challenging the expensive brands, the low cost tabs are flooded in the market.
Mukesh Kalia, Pace Infosys Pvt Ltd. informs, “There has been a significant increase in the demand of tablets as compare to last year. It is providing humongous opportunity for us to sell the low budgeted tabs in the market and increase the profit margins. We have sold more than 50 percent of the tablets to the students or youngsters.”
“The first time users buy tablets out of curiosity and use it either for education or entertainment purposes. However, there are others who buy second hand tablets,” he added.
