Latest Technology News Today – Get Latest Information Technology Updates and Services Latest Technology News Today – Get Latest Information Technology Updates and Services 
At a time when the rupee is weakening day by day Essen Vision is focused to bring profits to the company with its focused approach of building in-house expertise and working as partners for System Integrators, consultants to ensure right growth. Nityanand Shetty, Founder and Managing Director, Essen Vision tells Bhawna Satsangi about the company’s vision, mission and the challenges they face.
What is the focus of Essen Vision?
As our Tag Line Suggests Essen Vision Strives to make organizations Secure .When we say Secure today it is just not confined to Security of DATA, Datacenters and Devices Alone but Connectivity, Optimisation, Acceleration, Compliance, Identity Protection & Availability are a part of our focus towards taking organizations and people to a more Secure environment.
How do you look at the Enterprise Security and Network Segment today?
Organizations today look at a holistic approach from solution partners such as us, therefore It is all the more important for us to be prepared to provide solutions, to provide the Visibility of Networks, work towards improving Performance of Applications, providing a Clean Internet and Email Pipe to Networks, Accelerate and Improve user experience across WAN Networks and help organizations work towards building a secure environments with World Class and commercially viable enterprise security solutions that will help the CISO build confidence in the organizations workforce towards the security infrastructure of the organization.
What are the solutions that you provide to the end users?
We have divided the company in a few verticals such as:
- Endpoint Security: which includes solutions for (Antivirus, Infra mgt, Device Control, Whole disk Encryption, DLP and 2 factor)
- Server Security-Physical &Virtual: which includes solutions for (HIPS, Web Application protection, SSL Certificates, File Integrity monitoring)
- Perimeter and Datacenter Security: which includes solutions for (NGFW’s, NIPS, Web Security Email Security, Advanced Persistent Threat Solutions, Web Application Firewalls, Database Activity Monitoring Solutions)
- Connectivity, Optimization & Load balancing: which includes solutions for (WAN Acceleration & optimization, Internet Packer Shaping, Server and Link Load Balancing, Remote User and office Connectivity through SSL VPN’s), Wireless LAN Security for securing existing Wireless Networks .
- Risk & Compliance Solutions: which include solutions for (Privileged Identity management (PIM), Data leakage prevention (DLP), Information Rights Management Solutions (IRM), Security Incident Management Solutions (SIEM), Data Classification and E-discovery Solutions, Bring you Own Device Solutions BYOD)
- Availability: includes solutions for (Backup/Recovery of Windows, Non Windows, legacy Systems, Backup Recovery of Applications, Databases, Email Servers, ERP and Desktops, Email Archival of Exchange, lotus Notes Servers, Share Point & File Servers. Backup/Recovery of Virtual Systems /Servers.
- Cloud Based Solutions: which include solutions for Hosted Email Security, Hosted Web Security, Hosted End Point Security, Remote Threat Management, Anti Fraud & Anti Phishing Services for Publics Servers, network Performance management Services.
- Professional Services: This Vertical provides assessment of existing investments of customers and provides details of whether the solutions invested on are being utilized in the right manner, whether the customer is achieving ROI of the investments and best practices along with the gap analysis are shared with the client for effective and optimum use of current investments. Our years of product experience and a strong skilled team enables us to provide these assessments agnostic of the technology used at the client site.
What are the kinds of segments you are targeting for your products?
Security Applies to All Segments since Internet is the backbone for almost all the businesses done today. BFSI, ITES, Pharma, MFG are some of the segments particularly with the large sized networks spread across several cities and even countries today, multiple datacenters for DC-DR, loads of compliance considering the scale at which these companies are growing, these few verticals are a definite target for us this year.
How big is the market for Essen Vision?
Essen Vision Can today cater with its professional services division to any A & B city in India right from implementing any of the mentioned solution from the base to setting it up to the sign off. Remote Services today are offered to customers in any city of the country. The market potential is definitely huge considering the numbers quoted by analysts but the economic factors, elections and weakening rupee will definitely be major factors in the next few months to understand true potential of the market.
What are the innovations that have been developed in Enterprise Security and Network segment?
With the advent of organizations being more open to users and 3rd party workers getting in the own devices, VDI is certainly playing a very important role today in organizations. Adoption of Private and Public Cloud Infrastructure, 4G networks are some of the key areas of innovation seen in the last one year.
What are the challenges do you face while applying the solutions?
Technically the team is highly competent to implement and commission all the mentioned solutions, however at times the poor backend support received from some of the OEM’s becomes an issue to maintain response time with customers. OEM’s need to improve on their resources available at the backend for post sales support so in case our engineers are referring them regarding certain incidents which are unresolved we expect a certain response time since clients in certain verticals treat all incidents with high severity and expect faster response time.
How do you overcome the challenges?
Currently we have a training calendar that is followed religiously by the team to have sufficient number of technical resources in-house without much dependency on OEM’s resources. Also Platinum Services of OEM’s too are recommended for large deals since faster response time and dedicated TAM’s are committed here to ensure better customer experience. As a client facing unit we have equipped ourselves with the right resources to overcome these issues.
What is your go to market strategy to position your products?
A Solution Provider with a motto to ensure that we provide the customer with world class IT Security, availability and optimization solutions with the right options and price and offering services to optimize the current investments and be available 365 days 24/7 for support backed with a very strong in-house technical team prepared to stand by the customer at all times.
How does Channel partners benefit by Essen?
Channel Partners can take advantage of our strong PS team for implementation, trainings, onsite services to ensure they too can keep up to customer commitments without having to build a separate expertise for IT security solutions.
Where is the growth likely to come for Essen?
A Customer Centric approach this year with key focus on maintaining customer relations and connecting with the right set of people in organizations and a strong professional services team focused on building in-house expertise working as partners for OEM’s, SI’s & consultants will ensure the right growth this year for the organization.
