Genius appoints Gaurav Mathur as Country Business Head

Genius, computer and smartphone peripherals and accessories brand, has appointed Gaurav Mathur, as the Country Business Head for India. At Genius India, Mathur would be responsible for charting and driving the company’s growth blueprint, through greater market penetration and strengthening the brand equity.

His key job responsibilities include overseeing the management, planning and implementing business plan and operations in India, leading, restructuring and redesigning the business model in order to align it with the company’s overall goals and objectives.

Mathur brings with him over 13 years of international experience working in various managerial positions with leading technology, retail and consumer brands. In his previous role where he was responsible for Transcend Information’s entire South Asian region, Mathur is credited with substantial business expansion and channel penetration in corporate/government sectors and online platforms.

Commenting on the development, Gaurav Mathur, Country Business Head (India), Genius, shares, “My association with Genius could not have commenced at a better time when the company is celebrating its 30^th anniversary. Genius is known worldwide as an innovation centric brand with its large pool of 1300+ patents and exciting inventions including the scroll technology for mice. In India, our vision is to emerge among the top 3 computer and smart phone peripheral and accessories brand in the next 1 year. To achieve that we would be focusing on developing a strong channel support program, rationalize the existing product portfolio and introduce innovative products at an affordable price point. Genius has a robust channel partner base and we believe in offering best to channel partners via “PUSH & PULL MARKET STRATERGIES”. As part of push strategy, Genius plans to offer better product margins and offer attractive schemes to different layers of the channel .We plan to start Genius loyalty program called “ GENIUS PREMIUM PARTNER CLUB “. On the other hand, we plan to pull product demand and enhance brand presence and visibility through pan India branding and marketing campaign through various mediums like print, road shows, retail activations, in shop branding and social media marketing.”

Prior to joining Genius, Gaurav Mathur has held various managerial positions at Wipro Technology, Interglobe Technology and Tata AIG. Mathur holds an MBA in marketing.