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To bring in more joy for the consumers, Dell India kicks off the new “Celebrate Dell Se” Campaign for the festive season with the “Hint a Gift” television commercial for its Inspiron series of Notebooks to inspire youth “Do Kuch Bhi” to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfil the creative aspirations of the youth.
Festive times are exciting times not just for the consumers, but also for brands, with festive clutter becoming competitive and highly challenging, the usual tricks don’t work anymore. The creative team has tried to connect with the consumer on a much deeper and emotive level.
“When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – “This Festive season, do kuch bhi to get a Dell Inspiron”, says Ram Jayaraman, Group Creative Director, GREY Bangalore.
Ritu Gupta, Director, Marketing, Dell India says, “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”
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