Blackberry Creating Space for a Come Back

Close on the heels of being frowned upon, Blackberry, the Canadian smart phone maker has announced a termination of its planned buyout and a replacement of its CEO Thorsten Heins with former Sybase CEO John Chen as an interim Chief Executive. And consequently, a smaller ($1 Billion) round of funding will take place instead.

This is set to create a perfect setting for a new turnaround with the ailing smart phone maker going private and restructuring the company is in its view the most viable long-term path forward for Blackberry as a pioneering organization which once created the smart phone culture.

As an organization, Blackberry needs a real strategy that is completely out of the box and gives a treatment to its business model, different from everything management has tried during the last 24 months or so.

May be as a mobile phone maker Blackberry is “dead”, however, its security enabled enterprise driven applications and mobile engine can more things than imagined so far. It still has a lot of enterprise users worldwide, it still has great technology that holds big potential, but the big question that Blackberry must answer fast is: What’s next for the company now?

One way of reentry could come from targeting the enterprise segments of automotive, manufacturing, banking and financial segment or pharmaceutical companies and medicinal sciences in a better manner, a way where Blackberry software applications can power these segments quest for secure handheld computing.

But one thing is quite clear, – if the new management team tries to once again revive Blackberry as only a smart phone maker, its chances for success are quite limited. They have to think the obvious boundaries in order to achieve success and create value for the user community. It might face a lot of challenges ahead but its innovative spirit and determination can help sail through the tough times.