BenQ Unveils “Because It Matters” New Brand Philosophy

BenQ, a technology and solutions provider, has announced its new brand philosophy: ‘Because it matters’. The transformation from its previous brand philosophy, ‘Enjoyment Matters’, to ‘Because it matters’ reflects the significant development BenQ has undergone over the years to integrate innovative products, technological solutions and services into every aspect of life as well as the progression of the company’s corporate vision of ‘Bringing Enjoyment ‘N’ Quality to Life’ – presenting the company in a new light to its customers and other stakeholders.

“Technology impacts our daily lives in every aspect. BenQ, as a company that puts its consumers at the center of everything, has always been at the forefront of evolving consumer needs, driving the best user experience through people-driven technology and product design,” said K.Y. Lee, Chairman of BenQ Corporation. “The new brand philosophy in many ways perfectly underscores the company’s broadened commitment to improve the quality of life in this digital age. It also signifies the changes to take place within the company in terms of how we will work, create, design toward bringing more value to our consumers in the days to come.”

Under the new brand philosophy, ‘Because it matters’, BenQ strengthens and adds to its commitment to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education, empowering them to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions, ranging from digital projectors, professional monitors, interactive large-format displays, imaging devices, mobile computing devices and LED lighting solutions. The philosophy underlies BenQ’s product development, business model, partnerships and corporate culture and is also what inspires its dedicated employees and directs the company in global citizenry.