Elevating Channels Will Be Our Top Priority-Amit Nath, Country Head, F-Secure

The recently appointed country head of the software security firm F-Secure, Amit Nath in an interaction with ITVarnews, details his agenda for the year which centres primarily around establishing F-Secure as an SMB channel company in India.

What changes do you plan to bring in the company’s India specific approach as the new country Manager?

Establishing F-Secure as a brand in the country will be my top priority, also anything which can elevate us with channels will be our top agenda this year and we will ensure that our channel partners fetch more profit and receive world class technical and service support. The DNA of the company has to be channels this year.

How do you plan to convince the channel partners to be a part of the F-Secure?

We will reach out to the partners pan India to describe them our value proposition which is to deliver Security as a Service(SAS) which is a cloud based product portfolio and the customer has to pay monthly rentals. Also we will ensure them that we are there to solve their every problem with our world class technical and service support as well as channel partner programme.

What is the USP of your solutions which separate them from the other software security offerings in the market?

The key thing which differentiate our security offerings from that of our competitors is the software Update feature in which it searches for all the missing patches and updates them to ensure an effective security delivery which I believe none of the players in the software security industry are offering.

How do plan to tap the potential of the Smart-Phone security market in India where smart phone adoption is touching new heights?

The smart phone security market is hard to monetise however we are in the process of figuring out a way to enter this promising market which may include partnering with the Indian handset manufacturers like Karbon, Lava, Micromax and also with the network operators who are involved in the bundling of network security softwares with the handsets. So we are in the stage of discussion regarding our go to market strategy for smart phone security.

Do you have any plans to enter the enterprise cloud security space?

Cloud is definitely the next big thing in the world and I don’t think its bandwagon will stop anywhere in the near future. And we definitely plan to enter the vertical since the cloud will take away a large portion of what we are used to and to deliver Security as a Service will be a crucial factor in this regard.

How do you think the appointment of DoBuy Technologies as a sub distributor will help the company expand its services?

DoBuy fits our coverage model very well and it will help us to develop our smaller partners in the southern region. They will also help us in getting the coverage in south. Our recent event in Chennai which will be followed by three more events in Bangalore, Hyderabad and Coimbatore is a clear example of our strengthened footprint in South India with the help of DoBuy.

How effective has been the company’s Mobile Anti Theft Softwares In India?

Mobile security is a big play for us globally and once it goes into the kitty of channels in India then we will start focussing on the segment aggressively in the country with the channel feedback.

What will be the key focus areas for the company in this fiscal?

To become a great channel company is our priority and we will do everything possible with respect to channels. We have already established our resources to facilitate the channel partners and now we will focus on recruiting the right set of channel partners for our solutions. We will ensure that whatever policies the company frame our channel friendly, keeping in mind our objective to set up the channel organisation in the country.