huawei unveils three new smartphones

Huawei has launched three new smartphones with its new Ascend P7 series. The latest handset comes with a 5-inch screen, high-definition video and an improved front-facing camera that will take better self-portraits. The camera brings the five-piece aspherical lens system used in Huawei’s 13-megapixel rear camera to improve the clarity and colour and reduce distortion on the image. It also provides what Huawei described as a smart preview window that will not only show how the finished image will look, but also aligns the eye automatically with the camera.

Among the features the company is hoping will appeal to consumers are the ability to take what it termed “groufies” or self-shot group photos . The device has a faster camera that will capture an image in only 1.2 seconds even when the handset is locked, and improved 4G connectivity.

The camera’s low-light performance has been improved too, a chief complaint of cameraphone users, Huawei said.

The P7 is getting an overhauled user interface to match a sleek new look that sees it slim down to become thinner than the iPhone 5S and the Galaxy S5. The lightweight phone uses Corning’s third generation Gorilla Glass in its design.

The quirkier side of Huawei was shown when it unveiled a mirror option, complete with the ability to fog it up and draw on the screen.

The Ascend P7 follows the trend set by rivals Samsung, Sony and HTC for increasingly larger screens and improved cameras as smartphones take over an ever increasing number of features as a more convenient option for consumers.