Government, Education growth driven sectors in Jammu

In conversation with Bhawna Satsangi Inderpal talk about the challenges that he had to face in his business and through right solutions and strategies he overcome those challenges.

Inderpal Singh, Director, Aman Technologies started his business in January 1993 after investing Rs 2 Lakh as the initial amount for his business. According to him the market was limited and the militancy was at its peak in Jammu and Kashmir. It was a tough time to start the business but he had to work hard to make his business success. Despite all odds he slowly and gradually started seeing the profits in his business and to increase the business he developed strategies while creating a brand name, made customers satisfied with the solutions offering and in services.

His journey has been very challenging as he had to do lot of hard work to achieve a place where he is now reaping the fruits of his labour. He had to overcome the challenge of skilled manpower in Jammu, to get confidence of the customer was the main challenge. However, he created the market for his products and made the customer aware about the technology he is specialized into. “Customer awareness is very important for our business so we have educated the customer about the solutions,” shares Singh.

What is the present focus of the company?

The present focus is more on solutions. We do not want to be just the box sellers so we are focusing on solution driven techniques. Our focus is more into services of hardware, networking, software and fulfilling the requirements of the customers. We are focusing into end-to-end solutions for security.

What are your offerings?

We are a System Integrator providing integrated business, technology and process solutions to customers. We deliver business value to our clients through process excellence and service delivery model. We focus on services required by customers. BYOD is one technology which is becoming very popular so to give services for this new technology we have tied up with Samsung as a mobility platform partner. We are setting up infrastructure for BYOD devices and then integrating it on IP infrastructure.

Which verticals do you target with your solutions?

We are looking at Government, Education, BFSI like cooperative banks, SMBs and corporates. But we see more potential for our business in Government and education sectors.

How do you tap these verticals?

We have a long term relationship with these organizations so we know where there is opportunity. Of course there are some challenges because of some limitations. Sometimes the deals are time consuming as we have work on an account for one year just to get the deal sign. Then we also have to take care of opportunity cost if we are working on large projects.

What is your go to market strategy?

We do 70% of business with our existing clients and rest with new customers. Our mantra is to give good quality services and support to our customers. We educate our customers about the technology and the need for his business.

Where is the growth coming from?

The growth is coming from government and education sectors. We are getting 20% growth from government, 15% growth from education and rest from the persistent market. We are witnessing de-growth in corporate and SMB market in our region. Market is limited and more peers are entering so there is stagnation in the market. So, to overcome this products and services should be added to bring growth. New technology, solutions, services to new technology should be added to bring growth in the region.

We are also seeing market opportunity in security solutions, enterprise mobility and BYOD space.