Growth is coming from SME: Nandini infosys

How has been the journey of the business so far?

The journey so far has been excellent. We have moved from an annual turnover of 4-5 lacs to 3 crore plus in 14 years. The employee size have grown from 4 to 25 and customer acquisition as on date is 3000+. The quality of customers whom we are engaged with is very important as we have learnt from the best practices adopted by these corporate giants e.g, Dupont, Delphi, RBS, GE Energy, MTS, Nokia, Samsung, Valvoline cummins, Usha Intl, Adani Logistics, PE Engineering, Nike etc to name a few.

What all changes have you seen in your business?

The changes have been many like growth, recession, adoption to technology changes. Growth made us struggle with retaining people due to opportunities for our employees, Recession again made us hard to retain people due to hit in bottom lines and companies resorting to lowering their IT expenditure, though it also helped us acquire customers who were curtailing their IT spend and were fitting in our service charges.

What is the present focus of Nandani Infosys Solutions?

We are presently focusing in Retail solutions and Secondary Sales visibility solutions wherein the principal company knows what my Distributor is holding and who are the dealers whom he is selling the product to. Tally.ERP 9 is the product and we develop solutions around it like integrating Tally with legacy system, customizing Tally to improve the efficiency by at least 20-25% in the organisation.

What are your offerings?

We offer product which is Tally.ERP 9, Retail software like Shoper. We bundle the product with host of services like, implementation, training, customisation, support & integrating with any third party application to create an error free environment with minimal manual intervention.

Which are the vertical you are targeting with your solutions and in which verticals do you see the potential for your business?

We are targeting customers with operations in multi location to help them in consolidation of their books of accounts. We are targeting customers who have a large distributor network and are not having visibility of what their sales people are doing in the market. We help customer in providing solution with mobile devices which can be integrated to Tally for order capturing. SME manufacturing, LFRs are the potential segments for our business.

How do you tap the verticals?

We have our own sources for business development and referrals work for us where we have delivered excellence and results. We also promote our website through google adds so we get enquiries from there also.

Do you find any challenge while tapping the verticals you are working in?

Yes challenges are to reach the right person in the hierarchy, complete business understanding at the user level and management level and eventually delivering the solution in time. We have to study the client whether we will be able to deliver the solution that fits the client’s budget. The solution should run in a sustainable way and should be on a scalable model. We give proof of concept to the client and then demonstrate the results to be expected by the client and only then we go ahead.

What is your go to market strategy?

We have our channels for marketing, indirect sales partners, Chartered Accountants, Tally solutions, other media where we promote our website and receive enquiries.

Where is the growth coming from?

Growth is coming from excellent team of professionals we have in our organisation who have been contributing year on year committed and focusing on customer service. We are mostly targeting SME for our business.