State Bank of India (SBI), in association with Accenture, launched six digital branches across India. Named SBI INTOUCH, the new branches are located at Mantri Mall & World Trade Centre in Bangalore, Express Avenue in Chennai, Phoneix Mall in Mumbai, Himalaya Mall in Ahmedabad, and at South Extension in New Delhi. The seventh branch will be launched on 5 Jul 2014 at the City Centre in Kolkata.
The bank terms these branches as digital stores, which will provide the facility for instant in-principal loan approval and an interactive dream wall to aid customers in conceptualising their journey toward realising their financial dreams.
The Chairperson of SBI, Arundhati Bhattacharya, said once the eKYC (Know your customer through electronic documents such as Aadhar) process is completed, the customer will get a personalised debit card with a chip in it. The bank engaged Accenture to develop the digital business strategy for its branch programme.
It helped the bank in designing the branch layouts, implementing the digital processes and technology at the branches, and providing back-end integration, including training employees.