NASSCOM Rolls Out Monetizing Opportunities For SMBs

National Association Software and Services Companies (NASSCOM) has launched Indian SMB Market report which points out that the SMB market is estimated to witness a Y-o-Y growth of 15 % (CAGR), which in turn will propel the IT spending in the sector to cross $ 18.5 billion (Rs. 100 crore) by FY18.

The report also highlighted that Insmallbusiness4

dian SMBs are rapidly innovating and are adopting technology solutions to enhance competitiveness in the dynamic global and domestic business environment. The IT firms are continuously developing their strategies roadmap for the SMB market with products designed specifically for this segment, having dedicated business units with relevant business metrics and focused go-to-market strategies, says the release.

The launch event also witnessed the presence of Madav Lal, Secretary MSME, Govt of India and Ms. Neelam Dhawan, Managing Director-Hewlett Packard and Chair- NASSCOM Domestic Council discussing the findings of the report with the attendees. ‘’

‘Technology is an enabler that can pave the way for being competitive. drive growth and integrate with global supply chains. Our Industry members are developing innovative vertical focused solutions leveraging the SMAC stack, to support SMB customer in India. NASSCOM will partner with Government and Industry associations to ensure successful adoption of IT,’’ said R Chandrashekhar, President NASSCOM.