Rubik Infotech eyes INR15 crore turnover next fiscal

The journey of Rubik Infotech has been satisfactory for Jitesh Chouhan though he had seen lots of ups and downs in the business since its inception in 2000. With a view to give back to the industry, Jitesh started this venture in Gujarat as a broad based distributor of IT products.

Unlike many startups, Jitesh too faced many challenges in his business like lack of education and awareness among consumers about the technology in many parts of India. It is important to educate the customer in tier II and III cities as customers are unaware of the best technology to adopt. They look at the benefit while saving money and opting for cheap products.”

With no technical knowledge of the solutions people were reluctant to talk about DLP, antivirus. However, with the passage of time the mindset of the people has changed and today they know better about DLP, antivirus etc. and are ready to talk about it. Excerpts from interview….

What is the present focus of Rubik Infotech?

Our present focus is on data security domain and its availability. DLPs, Encryption, Firewall, backup and storage are other solutions that we are presently focusing on very aggressively.

What are the solutions you are offering?

We are dealing with multiple vendors and multiple vendors provide multiple solutions. We are presently dealing with McAfee, Symantec, Cyberoam and Fortinet.

In which verticals do you see potential for your business?

We are seeing potential in manufacturing, engineering, and pharmaceutical as these three industries are expose to data leakage theft. So, they require maximum data protection and security. In education sector since the data is not much of importance, the sector does not require layers of protection. In tier II cities BFSI does not have much bigger role to play as the decision is being taken from the corporate offices located in metro cities so we do not see much growth in BFSI also.

How do you approach the target verticals?

When we approach for the first time we talk about the cost effectiveness of the solution that we are offering in data loss prevention. We try to find out ways on how to convince people. People see our solutions and we educate the consumers about the solutions. In last two quarters customers have realized the importance of data loss solutions.

What are the challenges you face. How do you overcome them?

Customers are not aware of the technology

Authorities are not willing to spend money on data loss security.

To overcome these challenges we keep on organising webex sessions on implication of using DLP. We educate the customers on how it will help in keeping your data protected. We organize one-on-one meetings with the customers and give them solutions according to their suitability. We have also started giving free service on the analysis of documents to encourage the use of DLP.

What was your turnover last financial year?

Our turnover for last financial year stood at INR 13.4crores and we are expecting to touch INR15crores next financial year.

How is the market for your solutions?

The market is very good for our business as most of the engineering and pharma companies are here. There’s a huge opportunity in the market but that has to be done with proper time and management. We offer DLP solutions that starts from INR5-6 lakhs so spending this much amount on DLP is matter of concern for the customers.

Where is the growth likely to come from?

Engineering is the emerging sector where we are seeing the growth and in near future would also invest in outside world. Presently we are just focusing the Gujarat market as there is huge potential. We are covering almost all the cities of Gujarat with our solutions. Our solutions are corporate driven solution products and we are focusing on selling the solutions rather being a box pusher.