TP-Link opens office in New Delhi

Networking Vendor TP-LINK  has expanded its wings in New Delhi with the opening of a new office in Nehru Place market. On the occasion Alok Gupta, President PCAIT inaugurated the office in the presence of Atul Jain, Vice President, Channel Sales, TP-LINK and Bill Ye, Director & Country Manager, TP-LINK along with some important channel partners gathering.

Looking forward to expand its reach in northern market, Atul Jain informs, “We need to create more confidence and trust among our partners and ensure that we are here for the long time with sustainability. We are investing in India and we continue to focus on consumer and SOHO market in the country. We are also having SMB products line but are looking forward to catering the right community so we want to position our products in SMB for which we are working on the plan to move forward.”

At present the company has mainly two offices in India, one in Mumbai and other in Delhi while looking forward to expand its reach in South shortly. The company will also be adding more products for the SMB in the months to come.

As the Vice President, Channel Sales, Atul envision to build up a strong marketing team and roll out channel schemes to gain channel mind share while escalating engagement with them. “Our key focus will include the Tier II, III & IV areas with our ongoing expansion drive. To cater to that, we are working on increasing the channel partners and manpower to be able to reach each and every partner in each state while adding new products to the company’s portfolio,” he informed.

The company will be targeting through traditional dealers’ community, online, LFR, Small format retail with its solutions in India. “The Company is also targeting internet service providers because we have the product line dedicated to ISPs to sell the products,” Atul sums up.