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Asus’s ZenFone Treat To Budgetary Smartphone Aspirants

The Taiwanese technology giant Asus with the unveiling of its Zen series smart-phones today has redefined the budgetary smart-phone segment in the country as the build quality and the features which these devices possess can be compared head to head with the premium smart-phone offerings in the country.

ZenFone, is a brand-new smartphone series that offers a choice of screen sizes from 4 to 6 inches, and the all new Fonepad 7 FE170CG with ZenUI. ZenFone also introduces ZenUI, a sublime new user interface that’s exclusive to ASUS smart devices. The new smartphones feature gorgeous up to IPS displays, powerful Intel® Atom™ processors with Quad-Thread Hyper-Threading Technology, wide-aperture f/2.0 PixelMaster main cameras with up to a brilliant 13-megapixel. ZenFone 5 and 6 also feature exclusive ASUS PenTouch and GloveTouch technologies, making it possible to use the devices with any stylus or even a gloved hand.

“We are very excited to bring this premium luxury to consumers in India. When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” said Jerry Shen. Bollywood star Arjun Kapoor was also present for the launch.

ASUS Corporate Vice President Eric Chen added, “We believe the ZenFone and Fonepad™ 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year.”

“Intel is proud to join ASUS on the Zenfone® journey in India with our Intel® Atom ™processors and Intel® XMM™ 6360 communications platform. The Zenfone® offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel.

 

 

 

 

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