PRINTER DEMAND TO RISE IN FY 2014-IDC

I nternational Data Corporation (IDC) has predicted that despite a major slowdown in the Indian economy in the FY 2013 the color printer segment is reflecting a 20% year-on-year growth, with mid-segment average selling value and above price-band models.

“Tier III states such as Punjab, Haryana, Rajasthan, Uttarakhand, Himachal Pradesh, Odisha, Madhya Pradesh, Jammu & Kashmir, Bihar, Chhattisgarh and Jharkhand are growing at 12% year-on-year. Adoption of copiers as the primary printing device as opposed to MFP, Printer-based is due to increased printing demand from the SMB and Jobbers segment is the major reason behind this growth, said Rahul Kanwar, Senior Research Manager-Channel Research, IDC India said,download (17)

In Q4, the color printer segment observed a growth of 9% sequentially and 18% year-on-year. The top 3 market leaders in color for CY2013 were Konica Minolta with 27% market share, followed by Ricoh (26%) and Canon (24%), said IDC.

“The maturity of printing technology is aggressively being addressed & awareness made by vendor community in educating the end user community,’’ added Joydeep Dey, Senior Market Analyst, Chanel Reseach, IDC India