Keep wooing for Perfection with Woo app

To connect with like-minded, interesting and urban singles from the same city, U2opia Mobile has launched Woo, a smartphone app available on Android and iOS which gives users a platform to connect with thousands of people.

Through this app U2opia mobile is targeting educated, young, single professionals between the ages of 25-35 years old. It provides the perfect alternative to casual dating apps and the old-fashioned matrimonial websites that are currently available and is intended for mature, sophisticated individuals who are seeking substantial interactions, based on real criteria like similar lifestyles and interests, rather than arbitrary ones like complexion, weight, caste which are used traditionally.

Woo is underpinned on 3 key factors:

–          Curated Community – Woo actively screens each application before letting users onto the app. Woo allows only single people to sign up, keeping out non-serious thrill-seekers. Moreover, with a sophisticated filtering algorithm, Woo weeds out fake profiles, ensuring a high-quality, curated community of sophisticated, mature individuals seeking something substantial and meaningful.

–          Circle of Trust – The number one way people meet today, despite other available options, is still via friends. Woo mimics that very thing on the app, where it allows you to see if you have mutual friends with someone you like on Woo. If you do, you can actually ask the mutual friend to make introductions and help get the conversation started. Having someone familiar in common also boosts the trust and confidence users feel in initiating conversation.

–          Hyper-local – Woo believes that real connections take place in the real world and should not be hindered by long distances. Hence, Woo only connects people within the same city. That way, if 2 users form a match and like each other, they can decide to meet up in the real world at any time.

Woo fills the space between frivolous dating apps and old-fashioned matrimonial websites to help young people form meaningful relationships on their own terms, without any pressure. Matrimonial sites make something as important as finding a life partner a very transactional process, where you are judging someone not by who they are, but filters like complexion, weight etc. Woo intends to match people with similar lifestyles and interests, rather than the same caste, gothra and so on.

Age, interests, profession, mutual friends are just some of the parameters Woo uses to match the users with potential partners.