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Intro: Today with a turnover of Rs.75 crores, Choice Solutions focuses on driving the business with best in IT infrastructure and services sectors. The company’s focus is on managed services for the SMB class. In conversation with KV Jagannath, Managing Director and CEO, Choice Solutions, itVARnews learns about the ambitious plans of the company.
K.V. Jagannath, Managing Director, and CEO, Choice Solutions set up the company on October 17 1991 with a capital of mere Rs.21,000. He started with a vision to promote licensed software and then expanded into different business and verticals. Today, as Choice Solutions is considered one of the leading data center solutions companies, KV Jagannath has created a niche for himself in the IT industry.
Though he faces many challenges in convincing his customers, is sheer dedication and hard work has helped him build a corporation given him great success. With 12 offices and more than 500 employees, the company’s objective is to provide high quality solutions to its clients.
What is the present focus of the company?
We are in the business of IT infrastructure and services. In infrastructure we do lot of work on power electronics, data centers among other sectors. In IT services we are focusing on managed services for mid size organizations.
Which all Principals you are working with majorly and What are the solutions that you are offering?
We are working with Symantec, Microsoft, Oracle, EMC, Schneider Electric while providing cost effective solutions in IT infrastructure, data centers, facilities, software applications, and power and energy solutions, and managed services with remote infra management solutions. We have promoted our education solution in US and it will also be soon coming to India, for the government sector. Today, we see a lot of opportunity in the government sector and we believe that our education solution will grow our business manifold.
Which are the potential verticals for your business?
We work for all verticals. Recently, we have started working on solutions for BFSI, IT/ITES and are planning to move into manufacturing with our managed services solutions. We do audit services very effectively and are now expanding our horizon to other verticals as well. Presently, we see the biggest potential for our business in IT/ITES.
How do you approach these verticals?
We showcase our rich experience to clients, work on references, consultants, and cold calling.
What was your turnover for 2013-14 and how much you forecast for 2014-15?
Our turnover for 2013-14 was Rs.75 crores approximately and we target to reach at Rs. 100 crore in the next financial year.
How do you plan to increase your growth rate and what are your expansion plans?
We define our growth rate at different parameters. This year we are looking for 25% growth from previous year. To increase our growth we have developed a strategy to increase customer base and customer penetration. We are also looking for geographical expansion by next fiscal. We will be penetrating in Telangana, Andhra Pradesh, East, North East and Gujarat. We will be expanding more in tier 2 and tier 3 cities. As part of our GTM we will de-segregate our products and services and expand our range of products by next fiscal.
What are the new trends forming the datacenter market?
The trends in data center market are going through complete revamp. Today customers are looking for multiple options. Solution Providers are offering OPEX based data center. Technology enabled, cloud based, fully managed and hybrid data centers are now available and people are looking growth through them.
What are the services and solutions you offer for Data center?
We start from sight assessment, operation and also provide complete maintenance of data center. We are giving end to end solutions in data center.
What innovations are happening in data center storage infrastructure?
Flash, storage virtualization & consolidation or information lifecycle management are the innovations happening in data center storage infrastructure.
What are some the Technologies related challenges that you face in India?
India is one of the technology adopted countries in the world. Yet there is a major challenge of quality of internet and its penetration. Today the internet penetration is scaling but the quality of internet is a shortage.
Secondly there is lack of quality people in India. Employees’ ability is a big challenge here.
SMB market is slowly maturing in the country and people are seeing potential in this sector. Technology is going to grow in India and we are expecting things to go positive by next financial year.
How do you hire local man power for your IT projects and are there any challenges?
We have developed two to three strategies to hire the local manpower. One is through job portals, second is through references and third is through colleges. Each category has its own challenges. People who apply through job portals are looking for money or an excellent package, those who apply through references looks for job enrichment, and thirdly college graduates do not understand the nature of the job and the job profile. Today young generation has huge reservation in their minds as they look for big brands to start their career. Social media must be helping people but at the same time it is destroying the talent.
