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Festive season is round the corner and the brands have tightened their belt to bring some exciting offers on table for the consumers. To make consumers aware of the new offers, promotions, launches etc. Dell is launching two new TVCs for the festive season.
Taking forward Dell’s global message for consumers of ‘Easy and Connected’ always, Dell understands that in India the Festival season is a time to go home and celebrate with family and friends. In a unique combination of two separate television commercials that recreate the highly emotive spirit of the festive season, Dell positions its range of Inspiron PCs and Venue tablets as enablers that help families stay connected when not everyone can make it home in time for the festivities.
Conceptualized and executed by GREY group, the Dell TVCs bring alive Dell’s message “Stay Connected – Dell Se” because “Apnon ke bina tyohaar kaise” in the context of a festive occasion which is a cultural high point for Indian families. Working on the insight that no matter where in the world they are, Indians families yearn to be together during festivals, both TVCs try to capture the emotion of situations that almost all of us have faced or face in the festive times and how technology can play a role in connecting and bridging the distance.
The first TVC depicts a son who is in a new job and did not get leave, trying to win over his mother who is upset with him for not being home for the festivities. The second TVC is all about a father who does his best to adorn the house with festive decorations, for the first time without his daughter’s help while she is still away for her exams. In both instances the Dell Venue Tablet and Inspiron PC come to the rescue, stitching a sweet endearing story of technology allowing families to come together during the festivals.
The Dell “Stay Connected – Dell Se” festive campaign aims to create a 360 buzz across all media with television, radio, print, OOH and digital activations. The TVC campaign will be supported by extensive retail activity during each festival and an intense social media proliferation on Twitter and Facebook, with a Facebook app that aims to engage users encouraging them to connect with their family #ConnectedDellSe.
