Alcatel, Mozilla launches Firefox OS smartphone

Alcatel One Touch and Mozilla have unveiled Fire C2G smartphone with Firefox OS in the entry level smartphone category. The organizations collaborate to bring to market more device options that match the smartphone users’ expectation from Alcatel One Touch with the flexibility and customization of Firefox OS.

Available exclusively through Flipkart, the phone is priced at INR 1,990. Praveen Valecha, Regional Director, APAC BU India, Alcatel One Touch said, “As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an “innovative product selling on Flipkart, India’s largest e-commerce platform.”

Michael Chen, Marketing Director APAC for ALCATEL ONETOUCH, said, “We are pleased to have Mozilla as a strategic partner. With Firefox OS, we’d bring an amazing smartphone experience to more people around the world.We are looking at strengthening our smartphone retail with exclusive partnerships with online and offline retail stores.”

Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart said, “We are delighted to introduce the new ALCATEL ONETOUCH Fire C on our marketplace. With this new device, we will be expanding our portfolio of affordable smartphones and making it possible for every Indian to own a smartphone just at Rs.1990.”

Offering Firefox OS features at entry-levelprice; the FIRE C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ Processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the FIRE C2G offers all of the features needed to capture, share and enjoy content.