Trends Forming the Indian printing market

Indian Printing market is going through a revolution phase in the sense that digitalization has happened in a very big way and is also eating into the market for offset printing. However, as per industry experts, both offset and digital market will co-exist side by side because both have their own niche markets. Of course digital technology is more advanced, and offers the quality of print that customers prefer. Since they are willing to pay for certain applications, it works. However, offset also has its own niche market for cost conscious customers. Fortunately today, almost all the big brands have range of products which fulfill the needs of both offset as well as digital.

On the other hand, Color printing market is still evolving in India. It is not as advanced as in some of the other countries. However, the presence of color is increasing gradually and the customers are looking for color printing for very specific and unique applications. It has become the need of the hour for customers to move towards colors and the way colorization is growing, it is just a matter of time before we catch up with the advance countries.

On the product side, whether it is A4 MFDs or A3 copier the trend is now that single function devices are not used any more. Therefore, in future you will find no single function printers or copiers and the market will be buzz with MFD.