Jumbo Electronics Flipkart to launch Yotaphone in India

Jumbo Electronics has partnered with Flipkart to launch the world’s first dual-screen smartphone – YotaPhone – in the subcontinent. Named as the exclusive distributor of Yota Devices in the Middle East earlier this year, Jumbo has successfully expanded the partnership to include new markets such as India.

The highly acclaimed “always-on” premium Android smartphone, with a liquid crystal display on one side and an electronic paper display on the other, will go on sale on 17 October, 2014 on Flipkart, at a retail price of INR23,499.

YotaPhone is an entirely new concept in mobile communications, designed to solve users’ frustrations with their current smartphones’ “always-dark” screen. It has been developed by Yota Devices, a private international company dedicated to developing and producing high-tech consumer LTE devices such as smartphones, modems and routers.

By including a second screen that uses electronic paper display (EPD) technology, users have access to the information they want and need on a continual basis without having to wake up their phone. The technology also preserves smartphone battery power. In fact, in reading mode, YotaPhone has 7-10 times the battery life of other smartphones.

 “YotaPhone features an electronic paper display that would work as a second screen, making it possible to deliver an array of new and improved user experiences,” explains Abdul Karim Sawan, Vice President for Yota Devices – Middle East and India.

“It combines a smartphone and e-reader into one device for those who enjoy reading on-the-go even in the brightest sunlight. You can save images and information on the second screen, and it stays there, even if you lose battery power. You can save anything on the always-on display from a map to a boarding pass. Information, like a missed call or meeting reminder, stays on the always-on screen until it is no longer needed.”