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With the aim of showcasing New Perspectives in IT Business and Facilitating the interaction of buyers and sellers, CeBIT the world’s largest Business IT exhibition and conference is all set reach the city of Bengaluru, the country’s IT capital during 12th – 14th November, 2014. 
While India’s first CeBIT will cover the key IT trends of Cloud Computing, Strategic Big Data, Enterprise Mobility and Social Media, Mehul Lanvers Shah – Managing Director, HMFI India shares with itVARnews about the way maiden CeBIT India is shaping up and why it is important for a country like India. Excerpts from the interview –
- Why has CeBIT chosen Bengaluru as home for the event?
Bangalore is one of the fastest growing cities in India and is known as the ‘Information Technology (IT) capital of the country. Nearly 40 per cent of India’s IT industry is concentrated in Bangalore with more than 500 IT companies having their base here, generating more than US$17 billion revenue a year. In total, the Indian IT industry employs nearly 10 million people and accounts for almost US$85 billion worth of exports every year.With the growing and maturing infrastructure of Bangalore, we are quite positive that this event will be a huge success.
- How high is enterprise technology adoption in India?
According to Gartner, India will become one of the world’s biggest consumer economies and will see a significant rollout of new IT infrastructure during the next five years in both the public and private sectors. With an increase in household income levels, rising awareness among consumers, thirst for acquiring latest technologies and localization of manufacturing, the Indian electronics consumer base is expected to grow at a CAGR of more than 17% during 2012-2015. Driven by falling handset prices and rise in smartphone penetration, data subscribers in India are likely to grow an average 25% every year to reach 519 million by 2018 fiscal, as per a report by Morgan Stanley. Therefore, Indian technology market is growing at a feverish pace and holds tremendous potential for enterprises to tap.
- How do you see the IT industry evolving in the next 5 years? What role will CeBIT play in this evolution?
Trends such as big data, cloud, mobility and social media have made their mark in the current technology market. Smart technologies have been present in the market, but with the growing availability of internet data, these are expected to make their way into daily lives of consumers. Technology is going to evolve in a manner wherein the impact of the products or solutions can be assessed by the consumer. The next five years will also see a rapid emergence of social technologies that are designed for larger impact on the community. Through CeBIT, we aim to drive new trends & ideas through inspiring content delivered by national and global thought leaders providing not only national but global opportunities for business.
- What is the profile of companies and visitors that will participate?
CeBIT India will heavily focus on key target groups, understand each client’s user group and identify the key customers. CeBIT India’s highlight will be focused face to face business meetings. Our visitor profile includes System Integrators, Service Providers, Business Partners, IT Vendors, Consultants, Channel Partners, Resellers / Distributors, entrepreneurs, Small Scale Industry, Private Equity Investors, Venture Capitalist and technology enthusiasts.
- What industries/areas will CeBIT aim to cover?
We aim to cover Enterprise Content Management, ERP & Data Analysis, Web and Mobile Solutions, Research & Innovations, IT infrastructure and Data Centers, Security, Communication & Networks, and IT Services.
- How important do you think are SMEs for the Indian economy? Are they leveraging the SMAC angle?
The induction of cloud-based BI solutions has brought sophisticated business tools within the range of SMB budgets. In 2013, mobility-related products and services accounted for 14% of SME IT spending.
SMEs are very well positioned to leverage SMAC technology. More and more SMEs are moving towards enabling their employees to use their own devices for corporate work. Social media is becoming an integral part of SMEs’ marketing and communication strategies. They are using it to build communities and advocates to directly or indirectly help in creating positive word of mouth, generate leads and serve customers.
