Mobile POS service boost growth of digital payments

Mahindra Comviva along with Ovum Consulting has published a whitepaper on the adoption of mobile POS solutions, which are fast becoming mainstream. An approximate 1.2 million mPOS were shipped to Master Card merchants globally and 75% of merchants have been able to accept card payments.

The mobility shift is having a profound impact on card payments, fuelling rapid adoption and acceptance of mobile payment solutions amongst a wide base of merchants. Beyond transduction processing MPOS solutions can create a fundamentally new source of value by improving productivity and extending a powerful new channel to improve transaction experience and engage in targeted marketing.

mPOS allows larger merchants to create efficiencies and enhance the in-store shopping experience for consumers, as well as to equip their field sales force with an integrated payment capability. Another benefit to all merchants, big or small, is the ability of mPOS solutions to gather customer data. Sophisticated analytics can sift through payment transactions and make recommendations to merchants like optimal inventory, ordering cycle or even to customers based on buying patterns and preferences.

Srinivas Nidugondi, Senior Vice President and Head, Mobile Financial Solutions, Mahindra Comviva said, “In a world of anywhere commerce the point of sale is fundamentally changing. It is moving from traditional checkout lines to wherever the customer may be: shopping on the Internet, walking a store’s aisles, traveling or lounging on the beach. The implementation of mPOS solutions is not without its challenges and technology executives must work together to select an mPOS solution that can play well with existing back-office systems, adapt to rapid change, and meet the expectations of a new breed of the connected shopper.”

The paper also highlights the need for customization of mobile POS solutions. Although merchants have certain common requirements, a one-size fits-all POS approach is out of step with the fact that needs differ depending on the verticals they serve.