Infor marketing management solutions helps Etam Group

Infor has announced that Etam Group, leader in the women’s clothing distribution sector, has demonstrated renewed confidence by expanding the scope of Infor’s Marketing Management solutions to cover all of its trade names: Etam, 1.2.3. and more recently, Undiz, which has been witnessing rapid levels of growth since its creation.

Etam group has decided to deploy the Infor Marketing Solution on a larger scale to make the solution available to a larger number of employees and to reap the benefits of the latest version which incorporates infor 10x Technology.

The purpose of this exercise is to increase the effectiveness of marketing campaigns for all of the trade names under the umbrella of Etam group. The company has made the decision to adopt Infor Interaction Advisor, a software solution that makes it possible to predict client preferences and behavioural patterns according to their real time activity.

These new investments demonstrate Etam Group’s renewed confidence in Infor, which has been positioning itself as a true specialist in managing marketing campaigns for major accounts, multiplying the number of prestigious contracts with undertakings on this scale.