Dell GTM outpace competitors

Dell at the Dell Solution Tours ahs announced its solution leadership across the categories of server, storage, software and networking. With a 100 % customer focus, widespread distribution and channel partner network , new GTM strategy have enabled the company to outpace competitors in all arenas of its commercial business.

Dell Solutions Tour is a five city solutions showcase for IT decision makers across verticals in Chennai, Mumbai, Ahmedabad, Delhi and Kolkata. The event addressed some of the pressing issues in the enterprise segment, trends for customers to watch out for and how customers can build ‘future-ready datacenters’

Ajay Kaul, Director & General Manager – North Geo, Dell India said: “We are growing fast as an integrated, end-to-end solutions company, deploying products & solutions from the PC to the Datacenters and providing customers optimized & scalable offerings. Customers are benefiting from this approach and the results are showing.”

Enterprise computing needs are dynamically changing, as business and technology leaders embrace strategic computing innovations to create novel opportunities and gain competitive advantage. In addition to this businesses are being asked to do more with less – financial constraints still exist and the pressures to remain innovative are ubiquitous.  The ever-increasing demand for cloud computing, the exponential expansion of mobile use, the widespread adoption of big data techniques and the rise of software-defined infrastructures: All these factors drive IT decision makers to evaluate fresh approaches in the data center.

In line with customer needs in the enterprise IT space, Dell recently at the Dell World announced new products across its end-to-end range of products. This included FX2, a converged architecture designed to bridge the gap between traditional and new IT and Dell Storage PS4210 Series enterprise storage arrays that bring improved performance and advanced connectivity options for entry-level primary storage and critical workloads. Dell also announced worldwide availability of the Dell XC Series of Web-scale Converged Appliances, which integrates compute, storage and hypervisor resources into a single offering.

Dell Software has also displayed leadership across its four focus areas of Information Management, Security, Data Protection and End to end software solutions. Dell Software registered double-digit revenue growth as the company continues to build out its global software business, with strength in security and information-management areas, including data analytics and enterprise application integration. Since the addition of software to the Dell PartnerDirect program a year ago, Dell Software’s channel-related revenue also experienced double-digit growth.

Since its transformation, Dell has been successfully serving customers across the areas of server, storage, networking and software. Being one of the few credible OEMs with complete end-to-end solutions capabilities, Dell makes use of a unique approach of dealing with customers taking them step-by-step through the phases of transform, connect, inform and protect. Dell has successfully deployed solutions for customers such as Air Works, Minda Corporation, ICICI Prudential, MakeMyTrip, Hirotec India, Rajiv Gandhi Cancer Institute and Yash Raj Films (to mention a few referable customers), and this has translated in tangible business benefits.