SAP unveils mobile app for BFC

To unify the Bengaluru Football Club (BFC) growing fan base, SAP Labs India has created a state of the art, innovative mobile application developed ahead of BFC’s second campaign in the I-League that kicks off on January 17, 2015. The multi-featured application allows for superior fan engagement through social activities and communities, match day experience sharing, group discounts, news and updates, and real time visualization.

“As aclub based in India’s technology capital and aiming to be the best in Asia, we are constantly researching new and emerging ways to provide our fans with opportunities toconnect with Bengaluru FC. Partnering with SAP, which provides innovative software solutions, will onlydeepen the connect and engagement that we wish to have with our growing fan-base.” said Mustafa Ghouse, COO of Bengaluru FC.

With the adoption of an easily extensible and scalable architecture, users of the BFC customized mobile application will have intuitive card based content staging and easy navigation through and within sections. Fans also receive context relevant news and updates. Some unique features of the app include ‘Swarm’, a real time visualization of how fans converge towards the stadium or other hangouts, including Arbor Brewing Company, the home pub for the season; and ‘Share-a-Ride’ which allows fans to carpool to the stadium on game day.

SAP is transforming the sports and entertainment industry across the world through new technologies and platforms.In this instance, our technology is enabling Bengaluru FC to deliver a consistent and engaging fan experience.” said Dilipkumar Khandelwal, MD, SAP Labs India, EVP& Head of Suite Engineering, Products and Innovation.