Meta Infotech focus on increasing enterprise business

products. With no business or finance background, the biggest challenge that faced VenuGopal Peruri, was finances, especially in the early days of business. However, with the help of the distributors his business grew manifold and then there was no looking back. Today Venu Gopal Peruri, Managing Director and Chief Executive Officer, Meta Infotech, shares his insights on how startups with minimal financial teeth can become success with focus and hard work, with itVARnews..

What is the present focus of Meta Infotech?

The present focus of Meta Infotech is performance enhancement. We provide solutions from internet, network, data base, performance enhancement, applications, and network. We are the only company in India to provide performance, web analytics, and network security. We are specialized in offering Firewall protection to web solutions, IPs and DLP. We are also focusing on large enterprise customers with our customized solutions.

Which are the potential verticals for your business? What is your approach to the verticals?

BFSI, manufacturing and IT/ITES are the potential verticals for our business. 50% of our revenue comes from BFSI, 15% from manufacturing, and 35% from IT/ITES.

We operate primarily in large enterprise space. We are selling products to partners who are technology oriented and we approach them with niche solutions. Our approach is usually through reference customers and strategy is usually to showcase our expertise to them. We are a technology oriented company and different in approach from others, with clear focus on the limited solutions we sell. Our strength is that in those solutions, we believe we are the best in business.

What are your expansion plans?

Technology wise we will stick to the technologies we are offering. Geographically we are expanding to Delhi and Bangalore and building our customer base there. We plan to add to our list, 50 large customers by the end of 2016. Today we stand at revenues of Rs.9 crore and for the next financial year we are looking forward to revenue of Rs. 12 crore.

Where is the growth coming from?

Our growth is coming from our existing enterprise customers. Most of our projects are large projects so that is where our growth areas are, from enterprise. We are also seeing growth from the Pharma sector. We do not even need to consider expanding to other verticals apart from the ones we target as potentials. We feel that we cover only the tip of the iceberg and there is much more space to grow as a company.

What is your go to market strategy?

We are looking forward to get more revenue from the two geographies where we are expanding and hopefully add to our business by the end of this year. Meetings with few potential customers are on the cards, so are some roadshows. We are also looking to increase our customer base in enterprise domain.