Mindtree to Manage Kellogg’s Digital Marketing Infrastructure

Mindtree, announced that it is working with the Kellogg Company, (leading cereal company and second largest producer of cookies, crackers and savory snacks), to manage its global digital marketing platform. Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.

As the sole managed services partner for all of Kellogg’s digital marketing properties, Mindtree will support Kellogg’s digital initiatives with more than 100 monthly production deployments. Special attention will focus on quick turnarounds and increasing speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.

Erik Kamman, Senior IT Director, Kellogg Company said, “I’m excited about the new partnership between Mindtree and Kellogg’s.  They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior Marketing capabilities.  This is a big win for both our Marketing and IT organizations.”