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Top Notch Infotronix, owner of the ‘ZEBRONICS’ brand has unveiled its new brand identity, symbolized by the introduction of a new logo that the company claims signifies its growth and transformation, and celebrates the culture of innovation built over the company’s nearly two-decade history.
Said Rajesh Doshi, founder and Director of Zebronics. “As we are completing an existence of close to two decades, we enter a new era in our history, proud of how far we have come from when we were primarily known as a PC cabinets brand. We have evolved from a single product line to a multi-faceted portfolio, connecting with various types of consumers, while continuing to embody the brand value of offering best possible value and features at reasonable price. Continuing this legacy, we are excited and committed to establish our new brand and strengthen our position in different business segments.”
The launch of the updated logo and new brand identity was developed in collaboration with Edge Design House, a Chennai-based creative consultancy. In line with its renovated brand identity and vision, Zebronics has also upgraded its website.
Video Surveillance added to product portfolio:
The product portfolio announced by Zebronics includes 15 new products in the categories of cameras, DVRs and video door phones. There are 4 analog and 8 HDCVI camera with IP camera to be announced soon. The DVR range consists of analog 4/8/16 channel and HDCVI 4/8/16 channel. There are 3 video door phone from 4.3” screen to 7” screen with touch feature.
The surveillance business will operate as an independent business unit with its own sales force. A business head is already in place – Mr. Ashok Jha, an industry veteran of 10 years working as country head for leading surveillance organizations of India, has taken over as Business Head for Surveillance Products at Zebronics.
The products will be targeted at mainly at SMB retail and commercial establishments, and the home segment but are also suited for a variety of uses such as government, transportation, banking and finance.
