Growth from Focus on Mobility

Intensity Global Technologies Pvt. Ltd was set up in 2004 with main line of business is IT infrastructure with a capital of about Rs. 4 lakhs. It started as a system integrator, and in 2007, Intensity Global joined hands with HP and today they are HP platinum partner where 80 percent of business is coming from HP enterprise. Leveraging the absence of technologies we now know as MPLS, VPN, Intensity global provided connectivity services and joined with TULIP, using their bandwidth at the backend.

Today, , with a turnover of Rs. 65 crores, they provide end-to-end solutions in areas of total networking and software solutions for various businesses, the company is a single window interface for all the telecom and networking solutions and system integration. With no fame in the market, intensity global developed a roadmap to make a niche place for itself in the market. The company sourced the bandwidth from ISVs and providing end-to-end solutions to its clients, which has made them favorite in the market. Aditya Narain Kakkar, Director, Intensity Global Technologies, shares his secrets for success with ITPV.

What have been your milestones?

We received the HP Global partner Excellence award in 2012, which I think only one or two partners in the country have. We have also received best SMB partner reward.

2. What is the present focus of Intensity Global Technologies? Which areas do you see potential for your business?

We are looking to add mobility, virtualization and solution based O365 are our focus areas. We have developed fully equipped technical and sales team to add value to the business.

In healthcare there is a lot of scope, anything where information is required handy are the areas where we see growth for our business. We are working on automotive, trying to go in government, banks, where we see success. We will be giving end to end solutions and service support based on our capabilities.

3. What is the roadmap to bring Mobility to the portfolio? Do you see new technologies like mobility and cloud as the potential business for yourself?

We are tying up with companies also, also creating our own cloud and are in talks with some mobile application vendors. We are designing mobile applications and have tied up with some mobility vendors like Samsung, apple etc. Essentially, we are trying to create a single solution, before going to market.

Yes, we truly believe, by 2017-18 cloud and mobility will be the technologies ruling the country. Even in 2015, we are seeing customers moving their applications to the cloud, even though it is not a necessity, downtime does not bother them. Still Indian customers have this kind of mindset. MNCs have a different culture all together.

4. What kind of research did you do before adding mobility to the portfolio?

We usually discuss the requirements with our customers and try to understand their business needs, before adding mobility to the portfolio. We understand 2015 is a mobility and cloud year and we look forward to it. Today 52% of traffic is coming from mobile on the internet, earlier it was 13-15%. We have seen substantial growth in the traffic originating from mobile so it is on our radar.

5. What will be your approach to the verticals?

In healthcare if a medical representative is going in the field, you cannot track his movement. He is claiming the conveyance to the company and the company does not have the record. We are looking forward to develop applications that will help companies track the record of their employees’ movement

6. What is your go to market strategy and expansion plans? What will be your long term and short-term goal?

We will be working on the application and will be developing them by April 2015 and there are some applications that we have procured for automotive industry. We are working on analytics as a technology to add to the portfolio in 2015. In terms of expansion, we have a presence in Mumbai, Delhi, Bangalore, and Jammu.

In next two three years we want to develop applications and solutions on Mobility which is the focus and goal of the company.