Ricoh India opens its first flagship retail store at Hyderabad

Ricoh India Ltd. opened its first Indian flagship Brand store at Hyderabad. The Hyderabad Store will display the copiers, projectors, cameras, binoculars, and visual communication products, along with Laser Printers. The available products at Ricoh store for the touch and feel will include Pentax K-500, which is an impressive entry-level DSLR, all weather and all-purpose underwater camera WG4 among many other products. Ricoh India has ventured into the Brand Stores to have greater visibility and giving customers an easy access to product and technologies and cater to the B2C Segment.The Brand shop will complement the Ricoh eStore.

Speaking on the occasion, Manoj Kumar, EVP and CEO, Ricoh India said, “We are pleased to start our first B2C engagement through the first flagship store at Hyderabad. We have also integrated the concept of Care Centre, a destination for any service support with our range of products. We choose Hyderabad as our first location for our retails store because it is a very strategic market for Ricoh and we believe that Hyderabad is a cosmopolitan city and right location to launch any retail initiatives”.

Sharing his thoughts on the Brand Store, Mr. KiranPai, COO – Laser Printers, said “Ricoh is already the number two player in the enterprise printer segment in CY 2014(20 PPM & above) and with initiatives of establishing these Anubhav Zones, coupled with the channel promotion activities, we aim to enhancethe confidence of reseller channel community. This will also help Ricoh to strengthen its position as one of the top two players all categories in 2015(presently number 3 as on Q4) 2014) as per recent IDC Data”.

Headquartered in Tokyo, the Ricoh Group operates in more than 200 countries and regions, with worldwide sales of approximately 21.7 billion US dollars.