Tally Solutions launches new channel partner program‘Vriddhi’

Tally Solutions Pvt. Limited (TSPL) announced the launch of its new channel partner program ‘Vriddhi’, to enable its channel partner ecosystem to deliver higher quality experience to customers, while maximizing profitability in business. The program offers opportunities to both new and existing partners to develop greater specialization in their respective domains and lines of business.TheVriddhi framework will classify partners into Certified Partners, Associate Partners, Partner Developers and Distributors. The program will institutionalize Tally Solutions’ partner enablement process through certification, ensuring partners are in specialized roles to deliver better and more streamlined services to Tally customers.

The Certified Partners (CPs) specialize in the sales, implementation and solutions of Tally products. They are characterized by their ability to deliver a great customer experience which enables them to grow faster. They are process-driven organizations and based on the kind of customers they reach out to, they will be classified as 3 star partners and 5 star partners. While the former group will meet regular and generic business solution needs, the latter will cater to more complex business requirements.

Tally also has a clear path to ready its aspiring partners for certification.  These partners would use the expertise that they have developed in Tally products to advise businesses on their Tally related requirements. As they grow in this capacity they will graduate to becoming Certified Partners.

The next category is the Associate Partners (APs), who will play a pivotal role in Tally solutions’ expansion plans. These partners will essentially be IT hardware vendors who are looking to add Tally to their portfolio and thereby addressing more customers, along with serving their existing customers better.

Partner Developers (PDs), will be the niche set of partners who will appoint, train and mentor the Certified Partner category and assist them with certification. Partner developers will play a key role with this objective and drive their business growth with this model of growing partners.

Distributors will be the bridge for the product between Tally Solutions and all customer-facing partners. They will ensure maximum coverage and access for these partners which will lead to the ease of commerce overall.

Said TejasGoenka, Executive Director, Tally Solutions Pvt. Ltd., “The new model recognises that growth for the existing ecosystem requires serious focus, dedication, and support from the principal company – especially given the uncertain times that this market is going through right now.” he further added.