Accenture and Adobe Launch Pay-Per-Use Digital Marketing Service

At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Accenture  and Adobe today announced the expansion of their alliance through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing. Accenture Customer Engagement features digital marketingservices from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both, the services and the underlying solutions, freeing marketers from integrating and customizing technology andservices and employing personnel trained in the solutions, the press release said.

Accenture Customer Engagement can be deployed, configured and scaled quickly. It isavailable from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions theyuse.

Brian Whipple, senior managingdirector, Accenture Interactive, part of Accenture Digital, said, “Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise from Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way.”