Dell Announces India Growth Figures – 54.2% increase 2014 Shipments

According to IDC India PC Market Tracker for Q4 CY14, Dell is the number 1 PC vendor in the Commercial segment with a share of 25.6% and number 2 in the Consumer segment as per the IDC[i]India PC Market Tracker for Q4 CY14.With a 24.8% share across business segments, a y-o-y growth of 54.2% in the Indian PC market and a y-o-y share gain (unit shipment) of 6.6% in Q4 CY2014, Dell has consistently grown over the last four quarters.

In a press release, Dell said, strategic initiatives, including a simplified product line up, renewed go-to-market (GTM) strategy, an intensified channel engagement program, as well as deeper customer engagement over the past few quarters has resulted in this record y-o-y growth for Dell.

Over the last one year Dell has expanded its consumer presence across Tier 3-5 cities, through deeper online and offline consumer engagement and its rapid retail expansion, growing from 50 to 400 Dell Exclusive Stores in 20 months and channel presence in over 1000 cities across India.

Some of the figures contained the press release:

In 2014, Dell CSB (Consumer and Small Business) achieved the highest annual share of 21.7% in the CSB segment across all brands.
The Dell CSB segment saw its highest ever annual share gain in the India CSB segment, with a 7.5% increase in 2014 from 2013.
The Consumer & Small Business (CSB) segment maintained the #2 position in Q4, CY2014 with a share of 23.9%.
The Consumer segment also saw its highest ever annual share gain in 2014 with a 6.7% growth from 2013.
The Consumer business maintained the #2 position in Q4CY2014 with 24.2% share in Q4CY14.
Dell India also achieved #1 position in Q4 CY2014 in the commercial notebooks segment with a 37% market share, witnessing 9.9% y-o-y share growth.