Huawei Extends Support ToRoyal Challengers Bangalore IPL Team For Three Years

Huawei India announced the extension of their partnership with the Royal Challengers Bangalore (RCB) for three seasons of the Indian Premier League. The Huawei logo will feature on the front of the RCB jersey as the principal sponsor when the team takes to the field for the forthcoming edition of the IPL starting from 8^th April, 2015.

Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.

The partnership between Huawei & RCB is a continuation of last year’s collaboration that resulted in creating mass awareness for Huawei and also resulted in achieving excellent sales figures of Huawei’s devices business, a press release said. This partnership testifies Huawei’s commitment towards India and market localization. Huawei is associated with numerous sports events globally and for India has chosen to associate with cricket which is the most followed sport in the country.

The Royal Challengers will be playing their inaugural match on April 11, 2015 against Kolkata Knight Rider in Kolkata. This will be the 4^th match of the tournament