CREYATE WINSSMART USE TECHNOLOGY eRETAILER OF THE YEAR AWARD

Creyate, the omni-channel retail brand of Arvind Internet Ltd, won the ‘Smart Use Technology eRetailer of the Year’ award at the 4th Indian Retail & e-Retail Awards 2015. The award was conferred during a ceremony in Delhi and was attended by leading names from both Indian and global retailers.

Creyate is AIL’s first offering. As a custom clothing brick-and-click solution, Creyate aims to provide an unprecedented experience with the help of an “intuitive user-interface” where customers can personalize almost everything about their garment, from fabrics, styles, components, accents, monograms, and more.

Using Microsoft’s Kinect sensor technology, the ‘Magic Mirror’ allows customers to select various components, fabrics and details to design their own clothing, all without having to visit a trial room. The stores also includedesign studios with Mac stations that allowthe client to experience the Creyate customization journey through their 3D visualization engine.

KunaalDudeja, Global Retail Head of Creyate said, “It was a proud moment for Creyate to win the most prestigious award in the e-retail category within one year. Being recognized at this forum confirms our performance in the e-retail sector.”