IBM Introduces Behavior-Based Predictive Analytics By Industry

IBM announced 20 new industry-specific solutions with pre-built predictive analytics capabilities that the company says will make it easier and faster for organizations across industries like retail, banking, telecommunications, insurance and others, to uncover and act on critical business insights.

In a press release, IBM said it is working with clients and partners across various industries who are innovators in the use of advanced analytics, such as Urban Outfitters, National Grid, Deloitte, Bolsa de Santiago, Interactive Data Managed Solutions, and Bendigo and Adelaide Bank, among others.The new solutions draw on IBM’s vast industry and analytics expertise from over 50,000 client engagements. Each solution includes pre-built predictive analytic modeling patterns and interfaces for focused industry use cases, as well as data preparation capabilities to manage unique data and streamline collection and preparation of data for analytics. With interactive and role-specific dashboards, business users can share predictive insights across teams and organizations that can give them a deeper understanding of their customers, assets and operations to help them make better decisions and act with greater speed and fewer resources.

For example, the solutions will help:

• Retailers understand the potential overall revenue impact of individual products and product lines to make smarter decisions about what products to carry and how to best promote them.
• Banks use customer spending patterns to predict financial and life events and deliver more relevant offers.
• Wealth management firms understand behaviors associated with higher profit clients to determine who they should target and how to drive increased activity.
• Oil & gas companies reduce high costs associated with inspections and maintenance of submersible pumps to predict outages before they occur and optimize production.
• Media & entertainment companies better understand their audience and viewing behaviors to deliver advertisers higher value micro-segment targeting capabilities.