Blueocean Market Intelligence Announces New Release of Data Management Platform, LiNK

Analytics and insights firm Blueocean Market Intelligence announced major upgrades to LiNK, asoftware platform enabling enterprises to “link” big data with primary market research.  Utilized by Fortune 500 and 1000 companies worldwide, LiNK was recognized at the 2015 Frost & Sullivan India ICT Awards for delivering exceptional business performance, the press release said.rful reporting interface, improved visuals and a suite of new tools for connecting survey data to general analysis and business intelligence. Users have the capabilities to:

• Upload all data into a single repository regardless of the agency or collection method
• Report on individual surveys instantly and build connections over time, offering complete flexibility
• Manage data from a few surveys or tens of thousands
• Collaborate on analysis, reports and data connections with advanced multi-user features
• Prepare data for use in business intelligence platforms, such as Tableau or Spotfire
• Use the LiNK API to upload survey metrics into other systems within the business

“LiNK takes your primary research data and makes it accessible to all parts of your business, whether you need an executive dashboard or a complex data pull to an internal proprietary system,” said Mike Page, vice president of client services and technology for Blueocean Market Intelligence. “These enhancements help organizations become truly customer centric by providing an interactive and scalable platform for storing, integrating and reporting all your customer and market data.”