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Lava International Limited announced the launch of a new series of smartphones, the Pixel Series.It introduced the first variant, Pixel V1, an Android One device at a price of Rs.11, 350. The Pixel V1 has been developed by close coordination between product R&D teams at Lava & Google. With Android One, the device will be kept up-to-date with future versions of Android and the smartphone has been certified by Google — specifically, tested to ensure it is fast and responsive.
Key features of Pixel V1
- Google certified device
- 5.5 inch HD IPS display with Asahi Dragon-Trail glass
- Sleek slim fit design with a great screen to body ratio
- 32 GB internal memory
- Android One device that ensures latest upgrades
- Lag free experience
- 13 MP rear camera software and 8 MP front camera software
- Rear camera with 1.4 micron pixel size featuring F2.0 aperture, 5P largan lens & blue glass filter
- Front camera with 1.4 micron pixel size featuring F2.4 aperture and 4P lens
- 1.3 GHz Quad Core Processor
- Powerful 2560 mAh battery, optimised to last 90 minutes longer on Android One
Commenting on the launch Navin Chawla, Vice President & Head Product, LAVA International said, “We are extremely pleased about our association with Google to launch Lava‘s first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest.”
Speaking on the occasion, Caesar Sengupta, VP, Product Management at Google said, “Google is pleased to collaborate with Lava on Android One – a program designed to help bring high quality, affordable Android devices to everyone. Together we will work to empower the next billion people.”
The smartphone will be available in two striking colors, White-Silver and Gold across all national retail stores and multi-brand outlets. It will also be available online exclusively through Flipkart.com from July 27th 2015.
Additionally, the product will also be placed at over 2000 stores in all national and regional modern trade chains and over 65000 Multi-Brand outlets across the country.
