CRM company DONE Expanding to B2C

DONE, an Order Management, CRM and Analytics platform for the F&B industry announced that it is entering the B2C domain as well, by tying up with major food brands. The company is planning to distribute an ultra premium number, 8080808080, to take orders, which will be launched first in Mumbai, and then in other cities.

Many eminent brands such as Box8, Juno’s Pizza, Hangla’s, Naturals Ice-cream, RushHrs, Wok in the Box, Torrp it up, Eatsome, Khans, Zaffran, Dum-Aa-Dum, KaatiZone, Eatlo, Nite Out, Pancho’s, Biryaan, Maroosh etc. are currently associated with DONE.

In a press release, DONE said,a phone call is still the most preferred medium to place orders because of its convenience. Once an order is placed on this number, the customer may be driven to App and Web. This leads to lower cost of customer acquisition, as the strategy bets not on the game of giving a discount, but convenience.

“The scalability of our platform is one of the key factors for our rapid growth. We have developed it in a way that anyone from a small startup to a big brand can utilize its services without any hassle. Many startups have approached us to be their partners and assist them in running their business online. We are in talks with many investors for funding, however, nothing has been finalized yet. Our vision is to be the largest food company and we will do it by the combination of B2B and B2C model.” said Mr. Khona when asked about his company and future plans.