Amagi Announces Managed Playout Service

Amagi, a cloud-based broadcast infrastructure and targeted TV advertising company, announced a new managed playout service which it says is designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities. By deploying Amagi’s new cloud-based service for content delivery and playout management, broadcasters can speed up the origination and distribution of content to platforms and affiliates anywhere across the world, the press release said.

Based on a hybrid architecture consisting of cloud-management and edge-playout solutions, Amagi’s approachenables content owners tomoveassets through fast file-transfer on the Internet, or transport content into the cloud infrastructure via portable storage methods. The assets are then automatically ingested and transcoded on the cloud into required formats, archiving the content as needed. The service features an automated content ingest workflow with built-in heuristics to automatically prioritize assets scheduled for earlier playout, thereby ensuring smooth operations.

Broadcasters canstore and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alterthe content for VOD and OTT multiscreen delivery.

The company said, leveraging an elastic compute infrastructure, Amagi’s new playout service provides highly scalable file-based automated quality control (QC) for allingested assets on the cloud. Amagi enjoys strategic partnerships with media service providers globally,providing an additional layer ofmanual QC of content on the cloud via easy-to-use workflows.

Amagi’s managed playout service also includes advanced scheduling and traffic capabilities with real-time visibility through Amagi’s cloud UI. 24/7 monitoring is provided on all feeds originated through Amagi’s cloud-based playout service.