Rashi gives a new Stimulus to the DIY PC ecosystem in India

Rashi Peripherals has launched a programme code named 4P to activate and motive partners especially the DIY retailers. Consumers will now be able to see Demo DIY PC at a retail space where they can ask for customized configurations, with support of vendors like INTEL, ASUS, TOSHIBA, CRUCIAL, ECS, LOGITECH.

Under the 4P Program “Proud to Promote Personalized PC,”   Rashi has identified 150 Retailers across 75 cities based on the collective obsession of these partners to highlight the advantages of a Personalized PC. The stores would be equipped with marketing tools such as Danglers, Posters, stickers and other eye catching merchandise. To provide better experience to customers, selling skills of the Retailers too are being up-scaled. The activity commenced in August will carry on till October. These stores would also be equipped with demo machines to highlight the advantages that a personalized PC enjoys – over a branded PC.

“People have unique tastes and so are their choices, some prefer speed to efficiency, some wish to stack a PC on the roof while some would like to conceal it in a drawer, or mount it behind the monitor . With the ability to customize the components at any point of time a user can have a machine that can never be out of date. Like Architect, Film Studio, Doctors, Designers, Engineering students, Gamers has different and unique requirement towards performance, cooling, Design etc. which can be fulfilled with personalized PC at very low cost.

“With a month already in the scheme, we have seen a positive shift in demand for Personalized PC’S, I can personally recall reading a testimony sent in by one of our retailer, when his customer opted for a Personalized PC as an outcome of his interaction with the DEMO PC.” – Rajesh Goenka, VP Sales and Marketing, Rashi Peripherals.

“These schemes and the additional support are really helping me increase my PC sales, I am glad to be associated with Rashi whose commitment and Support for us PC sellers hasn’t deterred” – Recon Computer, Aurangabad.

The activity hopes to highlight the flexibility and the ability to customize the Personalized PC at an affordable price. With schemes designed to not only benefit the partners, but the customers to stand a chance to have the icing on the deal.