Letv Cloud and Intel Join Hand to Bring Infinite Development Vitality to Video Industry

To offer users more and better video experiences, Intel and Letv Cloud Computing Co., Ltd.* (“Letv Cloud”) announced at the Co-create Extraordinary “Chip” Ecology to Enjoy Remarkable Video Experience – Intel and Letv Global Strategic Cooperation Press Conference today they would carry out well-rounded, in-depth and long-lasting strategic cooperation on new trend of video development, new video industry solution, research on new video technology and so on in a bid to improve user experience and tap video value. Intel and Letv Cloud will launch in-depth cooperation at levels of technology, business and strategy and join hand to create new business cooperation model based on IA architecture to jointly build a complete new video pattern.

H.265 is most advanced video coding technology, and most institutions and vendors are still in the stage of advanced research and laboratory research. Letv Cloud successfully industrializes and commercializes H.265 by standard development tracking and independent R&D. By optimizing video coding structure and algorithm and leveraging HLS\DASH technology Letv really realizes H.265 Internet transmission and playing as well as 720P transmission by 1Mbps, 1080P transmission by 2Mbps and 4k transmission by 4Mbps, and becomes the first all-process video cloud platform supporting 4K and H.265 in the world.

Letv Cloud optimizes offline and real-time video transcoding solutions based on IA architecture and nearly doubles transcoding speed on the server based on Intel^® Xeon^TM E5/E3 Processor by making full use of multi-core features of Intel^® Xeon^TM E5/E3 Processor, employing Intel AVX2/AVX/SSE vectored instructions and integrating Media Server Studio, best Intel software library. On the other hand, Intel and Letv Cloud cooperate on development of underlying chip based on Letv Cloud’s advanced video technology to improve the processing capacity of Intel CPU in video field.

Based on the present strategic cooperation, Intel and Letv Cloud also plan to prepare and build a joint video technology laboratory, continue to conduct well-rounded, in-depth and long-lasting cooperation a new trend of video development, new video industry solution, research on new video technology, and expand video industry and promote industry development by means of industry forum, data white paper, media announcement, etc. in a bid to jointly realize the strategic goal of leading future video industry standard. In addition, to promote global video development, they will also jointly build industry boosters and integrate advantages in talent, resource and platform to produce video development talents, resources and platforms so as to escort rapid integrated development of global video industry.

“The cooperation between Intel and Letv Cloud is long-standing. Intel and Letv Cloud carried out in-depth cooperation on video client side optimization based on Intel mobile processor platform in the past two years and made full use of performance advantages of X86 platform to offer users extreme and smooth video experience.

In the future, Intel will join hands with Letv Cloud to jointly coordinate global ecosystem resources, build end-to-end global video cloud live playing ecosystem and offer global end users high-performance video playing and best user experience in a bid to open a new epoch of video industry,” said Mr. Christos Georgiopoulos, Vice President of Intel Software and Service and General Manager of Partner Relations.

“Close cooperation with Intel speeds up the process of rebuilding cloud computing industry value chain by Letv Cloud. Letv Cloud and Intel will make full use of their advantages in technology, resource and talent to accelerate the process of global video strategy and improve capacity of global commercial layout. We will also grasp the opportunity of cooperation on video ecological cloud and intelligent terminal to expand intelligent terminal development and promote the boom of mobile Internet. The cooperation also unveils Letv Cloud’s strategy of ‘openness, partnership, socialization and sharing’”, expressed Yang Yongqiang, Chairman of Letv Cloud Computing Co., Ltd., CTO of LeTV Website.